In a recent story on Guardian.co.uk titled “Ethiopia firm recycling tyres into shoes does big business via internet” we learned that recycling really is possible anywhere, it can be done with much more than you think it can be, and it can even be creative and lucrative. An entrepreneur in Ethiopia named Bethlehem Tilahun Alemu has taken the initiative to recycle old truck tires and turn them into fashionable footwear to be sold all over the world. Since starting her own home business named soleRebels, Bethlehem’s widespread success can be almost entirely attributed to willpower, know how, and you guessed it— recycling.
What we love about this story is the fact that those are exactly the same traits that make a successful EWS affiliate. The willpower to succeed, the recycling know how taught by Environmental Waste Solutions, and the opportunity inherent in recycling. By embracing all of those qualities for the last 15 years, EWS affiliates across the country have been able to find success for themselves by taking full advantage of recycling.
This story of one businesswoman in Ethiopia simply proves that recycling can be a key not only to greener business and greener lives, but greater success for businesses of all kinds, no matter where they are. You don’t have to be doing anything like making shoes from recycled rubber tires or designer dresses from recycled shopping bags. It can be as easy as taking a closer look at business waste so see the truth– that recycling can help you take advantage.


